In an era marked by shifting geopolitical landscapes and rising tensions, the significance of narratives in the realm of strategic communications cannot be overstated. From the lingering hostilities from Russia in Europa and Hamas in the Middle East to brewing challenges in Asia, the narratives that surround these conflicts play a pivotal role in shaping international perceptions, policy decisions, and actions on the ground. We are in the midst of global shocks, challenging the endurance of existing international security system. What are the prevailing factors driving peoples and policies in different continents? Can global splits be glued together and the lowest value based common denominator found to create new consensus? And how could be measured efficiency of Western policies globally?