In today’s conflicts, military leaders are no longer only commanding forces, they are also central actors in the information environment, where credibility, trust, and speed of communication can shape strategic outcomes. Drawing on lessons from Russia’s invasion of Ukraine and other contemporary crises, NATO Chiefs of Defence will explore how military leadership operates under constant information pressure. How do commanders maintain credibility while communicating in uncertainty? How can strategic narratives support deterrence without escalating conflict? What does it mean to “win” in the cognitive domain when trust itself is contested?