Head of Analytics, Trementum
Tetiana Haiduchyk is the Head of Analytics at Trementum, a research company specialising in large-scale social media analysis and digital threat detection. She oversees analytical systems and research workflows, from advanced data collection to analysis and research deliverables. Her focus is on detecting influence operations, manipulation campaigns, and harmful online networks across major social media platforms. Since 2021, Tetiana and her team have collaborated with the NATO StratCom COE, including the annual Social Media Manipulation Experiment, investigating the commercial market for social media manipulation, platforms’ resilience to coordinated manipulation, and the potential impact of these activities on political processes.