Guna Šnore is the Acting Branch Chief for Education and Training Branch at the NATO StratCom Centre of Excellence in Riga, Latvia. Her main areas of responsibility and expertise at StratCom CoE include development and implementation of StratCom education and training efforts, including exercises using information enviroment simulation platform, cross-sectoral exercises and integration of AI tools in training process. Before joining the Centre Guna spent 11 years in NATO Headquarters in Brussels, Belgium, where she has served as Latvian Diplomat and the Program Manager of the Public Diplomacy Division of NATO’s International Staff. From 2017 to 2023 she has also served as the Strategic Communications Advisor to the Prime Ministers of Latvia setting up national strategic communications capabilities and leading ad-hoc crisis StratCom Task-Forces.