The West finds itself at an ethical crossroads when confronted by its adversaries employing advanced technologies without moral restraint. The tools of strategic communications, if misused, can undermine the very values that democracies hold dear, more broadly, the West is accused by much of the world of operating double standards. From political influence to technological manipulation, we are confronted with dilemmas that challenge our core beliefs about freedom and truth. This panel explores the moral frontiers of strategic communications, questioning how we can uphold our value system dedicated to the freedom of the individual while effectively countering threats to our way of life.