In a world where our adversaries often employ advanced technologies without moral restraint, the West finds itself at an ethical crossroads. The tools of strategic communications, if misused, can undermine the very values that democracies hold dear. From political propaganda to technological manipulation, we are confronted with dilemmas that challenge our core beliefs about freedom, truth, and the sanctity of human cognition. This panel explores the moral frontiers of strategic communications, questioning how we can uphold our democratic values while effectively countering threats to our way of life.