We value freedom most when it's lost. For Ukraine, it’s a fight for survival; for many in the democratic world, it’s a given, overshadowed by economic security, comfort, and digital convenience. In an era where platforms shape reality and AI anticipates desires, freedom now means reclaiming autonomy over thought, identity, and expression.

Memory, identity, and belonging are powerful emotional triggers. Adversaries have weaponized nostalgia, reviving imperial myths, glorifying lost grandeur, and exploiting societal discontent to reshape narratives. Democracies can no longer afford to be reactive. How can we reclaim and reframe these tools, forging narratives that inspire, unite, and reinforce why freedom remains the foundation of human dignity and progress?