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Franky Saegerman is currently a Digital Analyst in the Information Environment Assessment team in the NATO Public Diplomacy Division. Information Environment Assessment is the ‘situational awareness function’ of Strategic Communications. The team works to not only measure the impact of NATO’s own communications, but also to analyse the global conversation about NATO. Prior to joining the IEA team, Franky was NATO’s Head of Social Media (2012-2016) and Head Digital Insights (2016-2020). He has been a keynote speaker on social media assessment and analysis at global social media events over the last years.