Alf Rehn is Professor of Innovation, Design and Management at the University of Southern Denmark. Since his appointment as the youngest professor in Finland, Alf has also built a stellar career outside of academia. He has forged a worldwide reputation as a thought leader in innovation, creativity and leadership through his keynote lectures. With a frank and forthright style Alf inspires his audience, daring them to question what they take for granted if they are to discover the path to uniqueness and originality.