Ms Anna Vladimirova-Kryukova

Ms Anna Vladimirova-Kryukova

Associate, Data Protection Officer, COBALT

Latvia

Anna is a certified data protection officer and cybersecurity expert and is part of the Intellectual Property, IT & Regulatory practice group at the law firm COBALT in Latvia. She gained her professional experience in Latvia and the US. Her main areas of expertise are data protection and technology matters. Ms Vladimirova-Kryukova carries out data protection compliance audits and consults clients on privacy issues. Anna also lectures at the Riga Graduate School of Law, BA School of Business and Finance, Vidzeme University of Applied Sciences and the Baltic Computer Academy on Information and Communications Technology Security, Cybersecurity and Data Protection and has published extensively on those subjects. Additionally, Anna regularly speaks at and organizes data privacy events (MyData conference and Cyberchess for example) and assists privacy and cybersecurity-related associations (for example, ISACA, MyData Global and Association of Certified Data Protection Officers).

Macro-effects of microtargeting: the ethics of our attention economy

Conference room B

With the advertising industry fuelling platforms and services online, the way people consume information has changed fundamentally. Information we intentionally seek out is only part of our daily information diet. News items, products, entertainment, and opinions we are “fed” today are increasingly selected and calibrated according to our personal preferences and what we are likely to engage with, buy and approve of. Algorithms, as they are currently used on social media platforms, have shown a tendency to polarise and to reflect or even exacerbate pre-existing biases in society. So who should make the decision about what comes to our attention? And what are the criteria that should guide such decisions? How do we walk the line between truth commissions and the principle of free speech?

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