MD, Future Alternative (futurealt.com)
Victoria Preston has provided strategic communications advice to corporate and government clients for over three decades and has undertaken assignments in Europe, Africa, the Middle East, Central Asia, Russia, China, Japan, and the Americas. Most recently she has been working with senior leaders at Europe’s most high-hazard site and the British military. Victoria holds an MSc in Development Studies from the London School of Economics and is an Associate Fellow at the King’s Centre for Strategic Communications (KCSC) at King’s College London, which she helped launch in 2016.
Can we trust the polls? With polls proliferating in the media and with methodological concerns increasing within the polling industry, caution is warranted. This is not to suggest that the general quality of polling data is declining or that the problems facing pollsters have no answers. Still, consumers of polling data need to be more careful than ever. Something has changed about the way voters are willing to share their preferences with pollsters, even when those opinion polls are conducted anonymously. During this discussion, we will identify what has caused that change and, in particular, the role that ‘trust’ plays in voters’ willingness to reveal their political preferences.