Billions of people begin and end their days immersed in online environments and virtual reality. While the offline world has largely been marked by peace, in the online world, an information battleground is only ever a few clicks away. With Russia’s invasion of Ukraine, we are witnessing the coalescing of offline and online battlegrounds. Social media giants know that decisions they make at this time concerning their platforms can be matters of life or death and provoke tectonic geopolitical shifts. Russia’s invasion has highlighted still unanswered questions concerning how much responsibility big tech and social media companies have in preventing online propaganda. For example, what have these companies done to limit the spread of Russian disinformation about the war in Ukraine? What role can NATO play in envisioning and realising what a rules-based virtual life should look like?