The resurgence of conventional military posture as a central issue has reignited debates across Europe, especially countries bordering with Russia. The Russia’s war in Ukraine has turned many into self-proclaimed strategists, saturating the information space with conflicting narratives. Amid this noise, NATO faces the daunting task of steering strategic discourse to reassure its members, uphold public confidence, and project strength to adversaries.

The challenge lies in how NATO can effectively communicate its readiness to defend and, if necessary, respond with decisive offensive action. How does the Alliance ensure that strategic communications deters aggression?