In an era marked by shifting geopolitical landscapes and rising tensions, the significance of narratives in the realm of strategic communications cannot be overstated. From the continuing hostilities on the part of Russia in Europe and Hamas in the Middle East to brewing challenges in Asia, the narratives that surround these conflicts play a pivotal role in shaping international perceptions, policy decisions, and actions on the ground. We are in the midst of global shocks which are challenging the endurance of the existing international security system. What are the prevailing factors driving peoples and policies across different continents? Can global divisions be glued together, and can the lowest value-based common denominator be found to create a new consensus? Can we measure the efficiency of Western policies and find fast fixes to improve their global standing?